Short answer: Bayern Munich has the most social media followers of any Bundesliga club, with 175.8 million in total (counts collected October 2026). Borussia Dortmund are second with 69.2 million and Bayer Leverkusen third with 19.7 million. Bayern lead Facebook, Instagram, X, YouTube and TikTok, while Dortmund lead Twitch.
All 18 clubs of the 2026/27 Bundesliga line-up are ranked here by total social media followers. We collected the counts from each club’s official accounts in October 2026, and “Total” is the sum of the ten platforms in our data wherever a club has a figure. The top 10 are in the main table; the remaining eight clubs follow it.
So, which Bundesliga team has the most followers on social media?
The answer is Bayern Munich, with 175.8 million followers in total. That is 8th among the 102 clubs in the world ranking and the only Bundesliga club in the world top 10. Bayern Munich are on top of every one of the five main platforms in the league.
Most followed Bundesliga clubs. Follower counts from each club’s official accounts, collected in October 2026. Total = all ten platforms counted.
Top 10 Bundesliga Clubs by Total Social Media Followers
| Rank | Club | X (Twitter) | YouTube | TikTok | Total | ||
|---|---|---|---|---|---|---|---|
| 1 | Bayern Munich | 71,300,000 | 45,707,675 | 6,500,000 | 5,740,000 | 32,000,000 | 175,812,675 |
| 2 | Borussia Dortmund | 16,000,000 | 20,730,484 | 4,000,000 | 1,674,115 | 21,200,000 | 69,164,599 |
| 3 | Bayer Leverkusen | 6,900,000 | 4,597,971 | 484,426 | 600,000 | 5,445,904 | 19,692,301 |
| 4 | RB Leipzig | 2,355,946 | 2,292,826 | 284,355 | 250,000 | 4,400,000 | 10,322,127 |
| 5 | Schalke 04 | 2,950,000 | 1,465,312 | 707,218 | 245,000 | 744,100 | 6,531,630 |
| 6 | Eintracht Frankfurt | 1,700,000 | 1,363,978 | 600,000 | 210,000 | 1,800,000 | 6,136,978 |
| 7 | Borussia Mönchengladbach | 1,550,000 | 1,225,829 | 482,531 | 168,000 | 1,400,000 | 5,206,360 |
| 8 | Hamburger SV | 790,000 | 775,369 | 640,000 | 165,000 | 1,300,000 | 3,926,369 |
| 9 | 1. FC Köln | 873,525 | 696,926 | 596,951 | 142,000 | 694,400 | 3,242,802 |
| 10 | VfB Stuttgart | 920,000 | 780,399 | 460,000 | 175,000 | 436,000 | 3,060,399 |
Counts collected October 2026. Total also includes LinkedIn, Threads, WhatsApp, Twitch and Snapchat.
What do the Bundesliga follower numbers show?
Bayern are built on Facebook
Bayern’s Facebook following (71.3 million) is 4th in the world among clubs on that platform and bigger than Manchester City’s or Liverpool’s. Their X following, 6.5 million, is small for a club of this size; Real Madrid have 49.5 million there. For a global comparison, use the Facebook ranking.
Dortmund: a clear second, with a younger audience mix
Borussia Dortmund have 69.2 million followers in total, less than 40 per cent of Bayern’s, but more than three times what Bayer Leverkusen have in 3rd (19.7 million). Their biggest platform is TikTok (21.2 million), narrowly ahead of Instagram (20.7 million), with Facebook (16.0 million) only third, whereas Facebook is Bayern’s biggest by far. Dortmund also lead the Bundesliga on Twitch with 195,000 followers.
Leverkusen and Leipzig
Bayer Leverkusen (19.7 million) are the third biggest club in the league on Facebook, Instagram, YouTube and TikTok, but only 7th on X (484,426). RB Leipzig are 4th with 10.3 million, but Schalke 04, in 5th, have more Facebook followers (3.0 million against 2.4 million) than Leipzig and are 4th in the league on that platform.
X and Instagram surprises in the middle
Hamburger SV are only 8th in total (3.9 million) but 4th in the league on X (640,000), and 1. FC Köln are 6th on X (596,951) despite 9th in total. SC Freiburg have more on Instagram (661,912) than Facebook (380,000), and Hoffenheim are 9th on TikTok (697,100). At the bottom, SC Paderborn 07 have just 1,996 TikTok followers in our data, against 111,050 on Instagram.
Who Leads Each Platform in the Bundesliga?
| Platform | Leader in the Bundesliga | Followers | Runner-up |
|---|---|---|---|
| Bayern Munich | 71,300,000 | Borussia Dortmund (16,000,000) | |
| Bayern Munich | 45,707,675 | Borussia Dortmund (20,730,484) | |
| X (Twitter) | Bayern Munich | 6,500,000 | Borussia Dortmund (4,000,000) |
| YouTube | Bayern Munich | 5,740,000 | Borussia Dortmund (1,674,115) |
| TikTok | Bayern Munich | 32,000,000 | Borussia Dortmund (21,200,000) |
| Bayern Munich | 240,000 | Borussia Dortmund (145,000) | |
| Threads | Bayern Munich | 4,900,000 | Borussia Dortmund (2,500,000) |
| Bayern Munich | 8,500,000 | Borussia Dortmund (2,400,000) | |
| Twitch | Borussia Dortmund | 195,000 | Bayern Munich (75,000) |
| Snapchat | Bayern Munich | 850,000 | Borussia Dortmund (320,000) |
The runner-up column shows how large Bayern’s margins are on Facebook and YouTube. For the other leagues, see the Premier League, La Liga and Serie A.
How many followers do the other 8 Bundesliga clubs have?
| Rank | Club | X (Twitter) | YouTube | TikTok | Total | ||
|---|---|---|---|---|---|---|---|
| 11 | Werder Bremen | 1,050,000 | 610,114 | 473,092 | 145,000 | 288,000 | 2,793,206 |
| 12 | TSG Hoffenheim | 550,000 | 538,414 | 194,170 | 68,000 | 697,100 | 2,179,684 |
| 13 | SC Freiburg | 380,000 | 661,912 | 295,000 | 72,000 | 247,908 | 1,823,820 |
| 14 | Mainz 05 | 455,000 | 355,799 | 191,117 | 48,000 | 661,900 | 1,818,316 |
| 15 | FC Augsburg | 569,829 | 314,244 | 191,250 | 42,000 | 274,100 | 1,489,923 |
| 16 | Union Berlin | 280,000 | 365,935 | 199,693 | 64,000 | 187,000 | 1,214,628 |
| 17 | SC Paderborn 07 | 135,000 | 111,050 | 72,000 | 19,500 | 1,996 | 380,046 |
| 18 | SV Elversberg | 28,000 | 68,298 | 14,500 | 8,500 | 24,600 | 170,198 |
SV Elversberg are last with 170,198 followers in total, and SC Paderborn 07 are 17th with 380,046.
How were the Bundesliga follower numbers collected?
We collected follower counts from each club’s official accounts in October 2026, so every figure is a snapshot from that month rather than a 2027 measurement. “Total” adds up the ten platforms in our data (Facebook, Instagram, X (Twitter), YouTube, TikTok, LinkedIn, Threads, WhatsApp, Twitch and Snapchat) wherever the club has an account and a figure. A club with no account on a platform is left out of that platform, which is why the Total can be larger than the five columns shown in the tables. The clubs listed are the 2026/27 line-ups.
Frequently Asked Questions
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Which Bundesliga clubs lead each platform?
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