Real Madrid have more social media followers than any other football club, and the lead is wide. The counts below were collected from the club’s official accounts in October 2026. This page shows where Real Madrid stand among the most followed football clubs in the world and in La Liga on each platform.
How many followers does Real Madrid have on social media?
Real Madrid have 556.4 million followers across ten social media platforms, 1st in the world and 1st in La Liga by total followers.
Short answer: Real Madrid have 556.4 million followers across ten social media platforms, counted in October 2026, which is 1st in the world and 1st in La Liga. They are first in the world on seven of the ten platforms, including 181.2 million on Instagram and 135.6 million on Facebook, and 2nd on YouTube behind Barcelona.
Key Takeaways
- Real Madrid are 1st in the world on seven of ten platforms: Facebook, Instagram, X, TikTok, Threads, WhatsApp and Snapchat.
- The exceptions are YouTube (2nd, behind Barcelona by 6.2 million), LinkedIn (3rd, behind Manchester United and Liverpool) and Twitch (3rd, behind PSG and Barcelona).
- Barcelona are 54.6 million followers behind in total. Manchester United, 3rd, have less than half of Real Madrid’s total.
Real Madrid followers by platform. Follower counts from each club’s official accounts, collected in October 2026.
How We Got the Data
Counts for Real Madrid were collected in October 2026 from the club’s official accounts. The total adds up all ten platforms, because the club has a figure on each. Single-network lists are on the pages for Facebook, Instagram, X (Twitter), YouTube and TikTok.
How many Facebook followers does Real Madrid have?
Facebook gives Real Madrid 135.6 million followers (24.4% of the total) and the world’s 1st place, about 5.7 million ahead of Barcelona.
How many Instagram followers does Real Madrid have?
Instagram is the heart of the Real Madrid audience: 32.6% of the total, and a single platform whose 181.2 million followers exceed Bayern Munich’s total across all ten platforms. Barcelona are 32.1 million behind here, the widest gap between the two clubs on any network.
How many X (Twitter) followers does Real Madrid have?
On X the margin over Barcelona is only about 0.4 million, so Real Madrid’s 1st place is a narrow one. X is 8.9% of the club’s total.
How many YouTube subscribers does Real Madrid have?
YouTube is the weakest of the five main networks in the rankings: 2nd, with the channel supplying 3.8% of the total. Barcelona lead it by 6.2 million subscribers.
How many TikTok followers does Real Madrid have?
TikTok adds 77.5 million followers, 13.9% of the total and 1st in the world, 4.1 million ahead of Barcelona.
Other Platforms
WhatsApp is the surprise of the secondary platforms: 67.7 million followers, 12.2% of the total, and 14.8 million more than Barcelona. Real Madrid are also 1st in the world on Threads (19.8 million) and Snapchat (3.1 million), 3rd on LinkedIn (350,000) and 3rd on Twitch (340,000, 2nd in La Liga). See WhatsApp, Threads, LinkedIn, Twitch and Snapchat.
Real Madrid Followers by Platform
| Platform | Followers | World rank | La Liga rank |
|---|---|---|---|
| 135,575,348 | 1 | 1 | |
| 181,244,056 | 1 | 1 | |
| X (Twitter) | 49,500,000 | 1 | 1 |
| YouTube | 21,340,301 | 2 | 2 |
| TikTok | 77,500,000 | 1 | 1 |
| 350,000 | 3 | 1 | |
| Threads | 19,800,000 | 1 | 1 |
| 67,700,000 | 1 | 1 | |
| Twitch | 340,000 | 3 | 2 |
| Snapchat | 3,100,000 | 1 | 1 |
| Total | 556,449,705 | 1 | 1 |
Conclusion
Real Madrid’s lead over Barcelona comes mostly from two platforms, Instagram and WhatsApp, rather than from across the board. Barcelona hold the YouTube lead and run it close on X. The La Liga ranking and the world ranking show how far the two clubs are from everyone else.
References
- Real Madrid on Facebook: https://www.facebook.com/RealMadrid/
- Real Madrid on Instagram: https://instagram.com/realmadrid
- Real Madrid on X (Twitter): https://twitter.com/realmadrid
- Real Madrid on YouTube: https://www.youtube.com/realmadrid
- Real Madrid on TikTok: https://www.tiktok.com/@realmadrid
Check out also: Most Followed Football Clubs in the World!
