TOP 10 Football Betting Sites in 2023

Online football betting can be fun, but only if you’re betting through an online sportsbook that’s safe and provides a reliable platform for you to bet on.

Finding the most reliable football betting site is vital to ensure the most enjoyable experience and to have the best chance to win big! However, choosing the right one can be a complicated decision, due to the wide variety of them that exist in the current market.

That’s why we present the TOP 10 football betting sites in 2023 that are safe and reliable. These websites are among the best in what they do.


So, Which are the Top 10 Football Betting Sites?

Looking for the best football betting sites? Look no further! Here are the top 10 platforms that will take your wagering experience to the next level:

  1. 1XBET
  2. Bet365
  3. Sky Bet
  4. William Hill
  5. Unibet
  6. 888sport
  7. Paddy Power
  8. BetVictor
  9. Coral
  10. Betfair

These sites offer competitive odds, diverse markets, and user-friendly interfaces. Get ready to elevate your game and unleash your winning potential with these top-notch football betting sites.



1xBet Logo 1 1

This is one of the most popular betting solutions in the world. 1xbet is known for its wide range of betting markets, competitive odds, and live streaming capabilities.

It also has one of the best user interfaces translated into dozens of languages.  Given this, it’s a great choice for both beginners and experienced bettors.



Another industry giant and global market leader Bet365 is on the 2nd position on our list. Its offer of live betting stands out, its high odds and a great tradition that supports it.

Bet365 is considered one of the best football betting websites because of its wide range of offered markets, including how many throw-ins, free-kicks or even goal-kicks a team will have during a game, etc. In addition, it has dedicated football promotions, one of the biggest new customer offers among all the football betting sites online.

Sky Bet

Sky Bet

Sky Bet is ranked 3rd among the best football betting sites on our list. It’s one of the leading betting companies among football fans. This British-based betting and gambling company provides a wide range of different sports betting opportunities, offering thousands of markets from all parts of the globe, including the most popular to not well-known leagues.

Sky Bet also has some great daily football odds for all of the biggest games during the week and regular specials. In addition, it also has a great feature, request-a-bet selections, that offers a variety of football bets.

The site also offers different promotions and free bets regularly.

William Hill

William Hill

William Hill is next in our list of the best football bookmakers, considered a solid choice for any football bettor. It’s one of the most internationally recognized betting sites. Bets are its strong point due to virtues such as variety, odds and different types.

This bookmaker is known for being safe and reliable, offering markets in over 50 different leagues, with over 80 markets per game and over 40 ante-post markets in total.

William Hill also offers live streaming, an easy-to-use mobile app, etc.



Unibet is considered one of the best betting sites for its well-designed website, easy to use mobile app and a wide variety of payment methods. It provides football betting services to around 11 million bettors in over 100 countries worldwide.

It provides bettors with a terrific live streaming service, a vast list of different football betting markets and great football odds.

Unibet also has a wide range of promotions and bonus offers, making the site more attractive to sign up to. For example, a free bet option or a bonus amount added on top of deposits made by the bettor.



888sport are next up in our list of the best football bookmakers, the part of gaming giant 888 Group. Though this bookmaker is relatively new, it has become one of the bettors’ favorite online betting sites. 888sport not only offers quality pre-match and live sports betting, but also has a casino packed with the best games as well as unique online poker software.

888sport mainly focuses on the European markets, providing great competitive odds and bonuses for its customers. Its free football bets have become popular among online bettors. In addition, it runs unique football betting offers and promotions daily.

Paddy Power

Paddy Power

Another popular and trustworthy football betting site is Paddy Power, an Irish bookmaker founded in 1988 in Dublin.

Paddy Power often provides money-back promotions, early payouts, and fantastic football betting odds. Bettors can find offers every week and on the Champions League and Europa League.

The bookmaker provides an extensive selection of football options with markets in 70 different leagues across the world. It allows you to bet on over 50 different scenes of a match. In addition, Paddy Power provides an excellent live streaming service, showing thousands of games each season.



BetVictor has a tremendous and accessible navigation style with the build-your-odds market, a fantastic bet-builder method for bettors. It also offers a great range of leagues to bet on, including some of the less well-known leagues in the Asian countries such as China, Japan and South Korea.

Another significant part of BetVictor is the range of markets under its excellent specials menu, such as managerial positions to bet on. The accessibility when depositing and withdrawing funds makes it one of the most accessible betting sites for a customer looking to bet on football.



Coral is a famous British football betting company, creating a reputation with UK bettors due to its high-street solid presence. It offers fantastic low deposits and some great bonuses, which ensure the great experience of its bettors.

This football betting website provides a large selection of markets, live betting on most of the games, cash out options in-play, and free football prediction competitions with real cash prizes.



Betfair is another popular online sports betting site. It’s especially famous for betting on football. It provides a broad spectrum of markets, allowing football bettors to place bets on leagues worldwide.

The main reason for including Betfair in the list of the best online football betting sites is their offered betting exchange to customers. For most bets placed on the exchange, you’ll get better football betting odds than you would at a regular bookmaker.


How to Start Betting on Football?

In this article, we walk you through the process. Follow the steps below to make sure that no matter what football betting site you choose, you know your money is safe and protected.

1. Choose the football betting site that is right for you

The availability of different types of betting options has made online betting easier and more exciting.

One of the key things that separates successful bookmakers from unsuccessful ones is the customer service they provide. Even if the betting site offers great options to bet, fantastic promotions, etc., it cannot serve you the best way if you can’t get in touch with them or get help with any of your concerns.

Always pay attention to several important factors such as responsive customer support, competitive pricing, and reliable services when choosing the right betting software. Numerous exceptional betting software companies exist, each with their unique features, benefits, and drawbacks. Take the time to evaluate these aspects before selecting the perfect software that aligns with your preferences.

There are many great betting software companies to choose from and each one has different features, benefits and drawbacks, so it is important that you consider all of these things before choosing one particular betting software over another.

Another thing to keep in mind is to make sure that the betting software you choose allows you to place your bets online. Many companies have limited the number of locations where their betting software can be used and that may limit your ability to earn money if you want to place bets on more than one website.

In the list above, we’ve shared 10 of the top football betting websites available. Why 10 and not just 1 or 2? Because while every one of these football betting sites is trustworthy and high quality, they all offer a slightly different experience. So, this way we help you to choose the best one of the top sites that most suits your betting needs.

2. Create free account and make an initial deposit

After choosing the betting site you want to bet in, it’s time to register there, creating a free account and making an initial deposit. This process is quite simple: just fill the required fields, name, email, password, etc. and that’s it!

After the registration, the next step is to make a deposit. Above mentioned top bookmakers have different payment methods to ensure that you easily make a deposit and starting enjoying football betting. You’d be able to get real money into your account easily in a matter of minutes.

3. Start placing bets

Betting site is chosen, the account is registered, deposit is made. Now, it’s finally time to place your first bet. If you know the football match you want to bet on, then just find it in the site and place your bet. But, if you haven’t decided on the bets you want to place, simply go through the available bets and choose the one you want to bet on. During this process, don’t forget to use the betting tips that we have shared below, to make the best out of your betting experience.

4. Win

The final and most important step: winning! All the steps above have been made for the main reason, that is to win! After placing the bet, the only thing left for you to do is to watch the football match and hope for the winning result for you!

But during this process, do not forget to enjoy the game and always remember probably the most important rule of betting: Bet the money that you can afford to lose!

TOP 10 Football Betting Sites 1

Best Football Betting Tips

Match analysis

That is a fundamental aspect. It is much more common to know about football than any other sport, but this does not mean that you should not continue doing your homework. Study the preview of the match, check statistics, how well prepared the teams are at the moment of betting, how motivated they are, the teams’ injury list and available players, etc. Consider external factors as well .. any possible information is good!

Everything can affect the match. For example, does the game referee like to show lots of cards? Does a youth goalkeeper make his debut due to an injury to the starting goalkeeper in a large stadium? Does a specific player need a goal to achieve a record?

Higher value bets

Some markets tend to adjust a lot to the even odds, especially in close matches. For example, “both teams score”, “more than 1.5 goals at half-time”, “total more than 2.5 goals”,… For unequal matches, the favorite winning team at half-time and at the end of the game or the victory keeping the goal to zero always increases your bet’s value.

Go against the trends

Detecting trends is critical when betting on football. Has a mid-table team gone five games without conceding away? The probability that the streak will break it is getting higher and higher. Has the top scorer last season gone seven games without scoring? The end of its trend will be closer and closer.

Live betting on football

Many factors of a football match become visible only after the referee’s initial whistle. For example, what will be the formation of the teams? Will the player you are planning to bet on play? Does a specific team need 3 goals to avoid being eliminated in the second round of the Champions League?

Betting live on football can also increase the value of your odds. For example, PSG has an odd of 1.16 against Nice in pre-match markets. However, the Nice went ahead on the scoreboard in the 10th minute of the match due to a mistake of PSG’s defense. What does this mean? The 1.16 quota will grow ostensibly, and your team will still have 80 minutes to turn the score around. What if you hold out until minute 30?

Don’t bet on friendly matches

Friendly matches are tough to predict. Although you know how to bet on football, all this information ceases to have the same validity when the preseason arrives. A team of lower-level but with two more weeks of training can make things difficult for one of the great teams in Europe, whose players are still on post-world vacation and whose coach is still testing with players from the subsidiary. In short, in the preseason, the rules of the game change completely.