Short answer: Arsenal are the most searched Premier League club on Google Trends worldwide for 1 November 2025 to 31 October 2026 (index 100), ahead of Manchester United (81.6), Manchester City (79.4), Liverpool (75.3) and Chelsea (62.4). Tottenham Hotspur (30.6) lead the rest.
Which Premier League club draws the most attention on Google? Arsenal, after a season in which they won the Premier League for the first time in 22 years. This page ranks the 20 clubs of 2026/27 against each other, so every number below is relative to Arsenal, not to Real Madrid or Barcelona. For the global picture, see the 100 most searched football clubs on Google.
Google does not publish search counts. The index from Google Trends sets the leader at 100 and scales every other club from it: a club on 50 attracted half the interest of Arsenal in the twelve months.
Which Premier League clubs are the most searched?
1. Arsenal (100)
Arsenal finished 2025/26 on 85 points, seven clear of Manchester City, and lifted the trophy after a 2-1 win at Crystal Palace on the final day (Premier League). They also reached the Champions League final, losing on penalties to Paris Saint-Germain (UEFA). David Raya won the Golden Glove with 19 clean sheets.
2. Manchester United (81.6)
United are the closest challengers and finished third in the league, with Bruno Fernandes named Player of the Season after a record 21 assists (Premier League). They trail Arsenal by 18.4 index points but lead Chelsea by 19.2.
3. Manchester City (79.4)
City are 2.2 index points behind United, and in the league they were second, with Erling Haaland taking the Golden Boot on 27 goals. They beat Arsenal 2-0 in the League Cup final (Premier League). Read the most searched Manchester City players.
4. Liverpool (75.3)
Liverpool sit fourth here and finished in the top five, qualifying for the Champions League (Premier League). The club appointed Andoni Iraola as head coach for 2026/27 (Liverpool FC).
5. Chelsea (62.4)
Chelsea are the last of the big names before a steep drop. The gap from Chelsea to Tottenham in sixth is 31.8 index points, bigger than the whole span from Manchester United to Chelsea.
6. Tottenham Hotspur (30.6)
Tottenham finished 17th in 2025/26 and were safe after beating Everton on the final day (Premier League); Roberto De Zerbi became head coach on 31 March 2026 (Tottenham Hotspur). Even so, they are the clear sixth, at about half of Chelsea’s level.
7. Aston Villa (23.5)
Villa qualified for the Champions League by finishing in the top five (Premier League), and are a hair ahead of Newcastle. See Villa Park.
8. Newcastle United (23.4)
Newcastle are only 0.1 behind Villa. More in Newcastle United: history, records and facts.
9. Leeds United (15.6)
Leeds lead the middle group of the table, 0.5 ahead of Crystal Palace (15.1).
10. Crystal Palace (15.1)
Palace complete the top ten, only 0.5 behind Leeds and just ahead of Nottingham Forest (13.8). Their last game of 2025/26 was the 2-1 home defeat to Arsenal on the title-deciding day (Premier League).
How big is the gap between the big six and the rest?
Five clubs are above 60, then Tottenham at 30.6, and no one else is above 24. The ten clubs from Villa down to Brentford fall between 23.5 and 9.2. Tottenham are the only club of the usual big six outside the top five here, and they finished 17th last season.
The order differs from the 2025/26 league table. Aston Villa finished in the league’s top five but are only seventh here, while Bournemouth, sixth in the league, are 14th (Premier League). Search interest does not follow results.
Where are the promoted clubs?
Coventry City, Ipswich Town and Hull City came up from the Championship for 2026/27 (Premier League). Ipswich (4.4) and Hull (4.4) are tied in 18th and 19th, and Coventry (4.0) are last, so the three promoted clubs occupy the bottom three places. Their numbers are less than half of Brentford’s 9.2 in 17th. Sunderland (10.3, 15th) were promoted a season earlier and finished 7th in 2025/26, and Bournemouth (12.0) finished 6th (Premier League). West Ham United, Burnley and Wolverhampton Wanderers were relegated and are not in the table.
How do all 20 Premier League clubs compare?
| Rank | Club | Index |
|---|---|---|
| 1 | Arsenal | 100.0 |
| 2 | Manchester United | 81.6 |
| 3 | Manchester City | 79.4 |
| 4 | Liverpool | 75.3 |
| 5 | Chelsea | 62.4 |
| 6 | Tottenham Hotspur | 30.6 |
| 7 | Aston Villa | 23.5 |
| 8 | Newcastle United | 23.4 |
| 9 | Leeds United | 15.6 |
| 10 | Crystal Palace | 15.1 |
| 11 | Nottingham Forest | 13.8 |
| 12 | Everton | 13.4 |
| 13 | Brighton & Hove Albion | 12.2 |
| 14 | AFC Bournemouth | 12.0 |
| 15 | Sunderland | 10.3 |
| 16 | Fulham | 10.2 |
| 17 | Brentford | 9.2 |
| 18 | Ipswich Town | 4.4 |
| 19 | Hull City | 4.4 |
| 20 | Coventry City | 4.0 |
How was this ranking measured?
The data comes from Google Trends topics, so “Spurs” and “Tottenham Hotspur” count as one. All values are worldwide web-search interest from 1 November 2025 to 31 October 2026. Google compares five topics at a time, so the clubs were measured in groups against fixed anchor topics and chained into one scale. In this list Arsenal are set to 100. The candidates were the 20 clubs of the 2026/27 season (Premier League) plus every club in the earlier versions of the posts; 122 clubs were measured in all, and some of them, such as the three relegated clubs, are no longer in the Premier League.
Sources
- Google Trends
- Premier League: everything decided in 2025/26
- Premier League: the 2026/27 season officially starts
- UEFA: 2025/26 Champions League results
FAQ
Which Premier League club is the most searched on Google?
Arsenal, at index 100 on Google Trends worldwide from 1 November 2025 to 31 October 2026, with Manchester United second at 81.6.
Which promoted clubs are in the Premier League in 2026/27?
Coventry City, Ipswich Town and Hull City. They rank 20th, 18th and 19th of the 20 clubs here, at 4.0, 4.4 and 4.4 (Coventry, Ipswich, Hull).
How far ahead of the rest is the top five?
Arsenal, Manchester United, Manchester City, Liverpool and Chelsea are all above 62; the sixth club, Tottenham, is at 30.6.
Are these search counts?
No. Google publishes relative interest only. 100 is Arsenal, the leader of this list.
Why is the table based on 2026/27 clubs?
The table covers the 20 clubs playing in the 2026/27 Premier League, so West Ham United, Burnley and Wolverhampton Wanderers are not included.
Also see:
Premier League football clubs with the most fans, the 50 most searched Premier League footballers on Google and how many social media followers Everton has.
