Barcelona are 2nd in the world for social media followers, behind Real Madrid and a long way clear of everyone else. The counts below were collected from the club’s official accounts in October 2026. They show where Barcelona stand among the most followed football clubs in the world and in La Liga, platform by platform.
How many followers does Barcelona have on social media?
Barcelona have 501.9 million followers across ten social media platforms, 2nd in the world and 2nd in La Liga by total followers.
Short answer: Barcelona have 501.9 million followers across ten social media platforms (counts collected October 2026), 2nd in the world and 2nd in La Liga behind Real Madrid. Instagram is their biggest platform with 149.2 million, ahead of Facebook with 129.9 million. They are 1st in the world on YouTube, with 27.5 million.
Key Takeaways
- Barcelona are 2nd in the world on eight of the ten platforms and 1st on YouTube, where their 27.5 million subscribers are 6.2 million more than Real Madrid’s.
- Real Madrid lead Barcelona by 54.6 million followers in total. Instagram (32.1 million) and WhatsApp (14.8 million) account for 46.9 million of that gap.
- Manchester United, 3rd in the world, are 237.7 million followers behind Barcelona. In La Liga the next club after the big two, Atlético Madrid, has 99.96 million.
How were Barcelona’s follower counts collected?
Counts for Barcelona were collected in October 2026 from the club’s official accounts. The total adds up all ten platforms, because the club has a figure on each. To see how Barcelona compare on a single network, use the lists for Facebook, X (Twitter), YouTube and TikTok.
How many Facebook followers does Barcelona have? (129.9 million)
Facebook is Barcelona’s second-largest platform, 25.9% of their total. They are 2nd in the world and in La Liga, about 5.7 million followers behind Real Madrid.
How many Instagram followers does Barcelona have? (149.2 million)
Instagram is the biggest part of Barcelona’s audience (29.7% of the total) and also where Real Madrid are furthest ahead: 32.1 million followers, which is more than half of the club’s entire total gap.
Barcelona on X (Twitter): 49.1 million
X is the tightest contest of the five main platforms. Barcelona are only about 0.4 million followers behind Real Madrid here, although X makes up just 9.8% of Barcelona’s total.
Barcelona on YouTube: 27.5 million
YouTube is the one place where Barcelona top the world. Their channel is also a bigger part of their audience (5.5%) than of Real Madrid’s (3.8%).
Barcelona on TikTok: 73.4 million
TikTok adds 73.4 million followers, 14.6% of the total, and a 2nd place behind Real Madrid by 4.1 million. It is Barcelona’s third-largest platform.
How does Barcelona rank on the other platforms?
Outside the main five, WhatsApp is a big channel for Barcelona: 52.9 million followers, 10.5% of the total and 2nd in the world. They are also 2nd in the world on Threads (16.4 million), Snapchat (2.8 million) and Twitch (390,000, where they are 1st in La Liga). Only LinkedIn drops them lower, to 4th in the world and 2nd in La Liga. See the lists for WhatsApp, Threads, LinkedIn, Twitch and Snapchat.
How many followers does Barcelona have on each platform?
| Platform | Followers | World rank | La Liga rank |
|---|---|---|---|
| 129,859,301 | 2 | 2 | |
| 149,162,756 | 2 | 2 | |
| X (Twitter) | 49,100,000 | 2 | 2 |
| YouTube | 27,546,561 | 1 | 1 |
| TikTok | 73,400,000 | 2 | 2 |
| 310,000 | 4 | 2 | |
| Threads | 16,400,000 | 2 | 2 |
| 52,900,000 | 2 | 2 | |
| Twitch | 390,000 | 2 | 1 |
| Snapchat | 2,800,000 | 2 | 2 |
| Total | 501,868,618 | 2 | 2 |
Barcelona followers by platform. Follower counts from each club’s official accounts, collected in October 2026.
Conclusion
Barcelona’s profile is that of a clear runner-up: second to Real Madrid on most platforms, ahead of them on YouTube, and far ahead of the rest of Europe. The full picture of the top of the table is on the world ranking and the La Liga ranking.
