+3.6M growth from 2023

Manchester United continues to dominate Instagram with the largest Premier League fanbase on the platform. Their global brand recognition, historic success, and strategic social media engagement featuring player content, match highlights, and behind-the-scenes footage keep them at the top. The Red Devils maintain their position as not only England’s most popular club but also the 3rd most followed football club globally on Instagram.

+12.1M growth from 2023

Manchester City has experienced explosive Instagram growth, adding over 12 million followers since 2023. Following their historic treble win and continued domestic dominance, City’s Instagram presence has surged. Their content strategy featuring Pep Guardiola’s tactical innovations, star players like Erling Haaland, and championship celebrations has resonated globally, particularly in emerging markets.

+6.7M growth from 2023

Liverpool’s passionate global fanbase is evident in their 49.1 million Instagram followers. The Reds’ Instagram strategy combines match day content with powerful storytelling around their “You’ll Never Walk Alone” ethos. Their visually striking posts featuring Anfield’s atmosphere, player celebrations, and community initiatives maintain high engagement rates across all demographics.

+4.5M growth from 2023

Chelsea maintains a strong Instagram presence with 44.6 million followers despite recent ownership changes and squad transitions. The Blues’ content focuses on their young, exciting squad and Stamford Bridge’s iconic moments. Their international fanbase, particularly strong in Asia and Africa, continues to engage actively with their Instagram content.

+5.3M growth from 2023

Arsenal’s Instagram has experienced remarkable growth alongside their on-field resurgence under Mikel Arteta. The Gunners’ engaging content showcases their exciting young squad, attractive football philosophy, and Emirates Stadium atmosphere. Their 20% growth rate from 2023 reflects renewed global interest in the club, particularly among younger demographics who prefer visual content.

+1.9M growth from 2023

Tottenham maintains their position in the top six with 17.4 million Instagram followers. Spurs’ content strategy highlights their state-of-the-art stadium, attacking football, and star players. Their London location and modern facilities provide excellent visual content that appeals to Instagram’s image-focused audience.

+1.4M growth from 2023

West Ham has climbed to 7th place on Instagram with 4.5 million followers, overtaking Aston Villa. The Hammers’ recent European success and London Stadium location have boosted their Instagram appeal. Their content celebrating working-class roots while competing at the highest level resonates with both traditional and new supporters.

+1.3M growth from 2023

Aston Villa’s Instagram following has grown significantly under Unai Emery’s management. With 4.4 million followers, Villa’s return to European competition and exciting performances have attracted new fans. Their content showcasing Villa Park’s historic atmosphere and young talent appeals to Instagram’s visually-driven audience.

+1.6M growth from 2023

Newcastle United has experienced explosive Instagram growth following their Saudi-backed takeover. With 3.5 million followers, the Magpies have nearly doubled their Instagram presence since 2023. Their Champions League qualification, St James’ Park atmosphere, and ambitious project have attracted global attention, particularly from Middle Eastern markets.

+0.4M growth from 2023

Everton completes the top 10 with 3.3 million Instagram followers. Despite on-field struggles, the Toffees maintain a loyal Instagram community. Their content focusing on club history, passionate fanbase, and new stadium development keeps followers engaged through challenging times.