Top 10 Football Players with Most Fans on TikTok in 2026

TikTok isn’t just for dance challenges anymore—it’s become the battleground where football’s biggest names fight for digital dominance. And the numbers? They’re absolutely mental.

As of February 2026, we’re seeing a fascinating shift in how players connect with fans. The old guard is being challenged by young guns who grew up with smartphones in their hands, and the results might surprise you.

The Complete TikTok Rankings (February 2026)

Rank Player TikTok Followers Club/Status
1 Lamine Yamal 38,200,000 FC Barcelona
2 Neymar 35,400,000 Al-Hilal
3 Vinicius Junior 29,500,000 Real Madrid
4 Sergio Ramos 21,400,000 Retired
5 Ronaldinho 21,300,000 Retired
6 Marcelo 15,000,000 Fluminense
7 Zlatan Ibrahimovic 11,300,000 Retired
8 Paulo Dybala 10,400,000 AS Roma
9 James Rodriguez 7,700,000 Rayo Vallecano
10 David Beckham 7,500,000 Retired

Top 10 Football Players with Most Fans on TikTok in 2026 opt

 

1. Lamine Yamal – 38.2 Million Followers

Club: FC Barcelona
TikTok Followers: 38,200,000
Age: 17 years old

Let’s talk about the elephant in the room: a teenager just became the most followed football player on TikTok. Lamine Yamal’s 38.2 million followers isn’t just impressive—it’s revolutionary.

The Barcelona wonderkid has cracked the code that his predecessors couldn’t. His TikToks aren’t polished PR exercises pumped out by some agency. They’re raw, spontaneous, and exactly what Gen-Z wants to see. Training ground banter with Gavi, celebration recreations, trending sounds within hours of them blowing up, and behind-the-scenes Barcelona content that makes fans feel like insiders.

Why Yamal Dominates

This kid grew up with TikTok. While Ronaldo and Messi were figuring out Instagram, Yamal was already understanding how the TikTok algorithm works. He posts 4-5 times per week with military precision. His content mix is perfect: 40% football action, 30% personality-driven content, and 30% jumping on trends before they go stale.

His collaborations are smart too. He doesn’t just post with other footballers—he works with content creators, musicians, and other Gen-Z influencers. Every post feels authentic because it is authentic.

The Commercial Impact

Barcelona knows what they’ve got. Yamal’s 38M followers represent tens of millions in additional commercial value. Brands are lining up to work with him, and his sponsored post rate is already in the $200,000-500,000 range per TikTok. Not bad for a 17-year-old.

2. Neymar – 35.4 Million Followers

Club: Al-Hilal
TikTok Followers: 35,400,000
Age: 34 years old

Neymar sitting at 35.4 million followers despite playing in Saudi Arabia tells you everything about his entertainment value. The man is a walking highlight reel, and his TikTok reflects that.

His content strategy is beautifully simple: be unapologetically Neymar. Luxury cars that cost more than most houses, celebrity friends dropping by, insane skills that defy physics, family moments that humanize him, and enough designer drip to make fashion bloggers jealous.

The Entertainment Factor

What separates Neymar from other players is that he treats TikTok like his personal reality show. People don’t just follow him for football—they follow him for the lifestyle. Every post is an event. Whether he’s showing off a new car, doing keepie-uppies in his living room, or dancing with his son, it gets millions of views.

His engagement rate sits at 7.1%, which is solid considering his massive follower count. That translates to roughly 2-3 million likes per post and hundreds of thousands of comments.

Why He’s Not Number One

Neymar posts consistently, but he’s not chasing trends the way Yamal does. He’s more selective about what sounds and challenges he participates in. That’s fine for maintaining his current audience, but it limits viral growth potential.

3. Vinicius Junior – 29.5 Million Followers

Club: Real Madrid
TikTok Followers: 29,500,000
Age: 25 years old

Vini Jr.’s 29.5 million followers prove that active elite players can absolutely dominate TikTok. The Real Madrid winger has weaponized his personality in ways that make marketing departments salivate.

Every celebration becomes content. Every match-winning goal gets the full TikTok treatment. He’s not just playing football; he’s consciously creating shareable moments designed to blow up on the algorithm.

The Growth Monster

Here’s the crazy part: Vini Jr. has gained roughly 8 million followers in the last 12 months alone. That makes him one of the fastest-growing football accounts on the entire platform. His engagement rate of 8.8% is actually higher than Neymar’s, which means his audience is more active and invested.

His content formula works because it’s perfectly balanced. Match highlights and training skills for the football purists, personality-driven content and collabs for the casual fans, and trending challenges for maximum algorithmic reach.

The Brazilian Advantage

Vini Jr. represents the new generation of Brazilian footballers who understand that social media presence directly impacts commercial value. His followers are split: 38% Brazil, 25% Spain, 20% rest of Latin America, and 17% everywhere else. That geographic diversity makes him incredibly valuable to global brands.

4. Sergio Ramos – 21.4 Million Followers

Status: Retired
TikTok Followers: 21,400,000
Age: 39 years old

Sergio Ramos having 21.4 million TikTok followers as a retired player is proof that legacy and personality can compete with active careers. The man is a living legend, and his TikTok strategy banks heavily on that.

His content mix is smart: training videos that show he’s still got it, family content that reveals his softer side, and throwback clips that remind everyone why he’s one of football’s greatest defenders. Every post screams “brand awareness.”

The Nostalgia Play

Ramos understands something crucial: people don’t just follow him for current updates—they follow him for the feeling he represents. That header in the 93rd minute against Atletico. The Panenka in the Champions League final. The shithousery that made him simultaneously hated and respected.

His engagement rate sits at 6.7%, which is solid for someone not actively playing. He posts about twice per week, which is less frequent than active players, but each post is polished and purposeful.

The Business Model

Ramos monetizes more aggressively than active players. About 35% of his content is sponsored, compared to 18% for active players. He’s not chasing follower growth—he’s maximizing revenue from his existing audience.

5. Ronaldinho – 21.3 Million Followers

Status: Retired
TikTok Followers: 21,300,000
Age: 45 years old

Ronaldinho is basically a nostalgia-printing machine, and his 21.3 million followers prove it. The man retired years ago, but his TikTok engagement rivals active superstars.

His content strategy is beautifully simple: be Ronaldinho. Skills in flip-flops on the beach. Tricks in random parking lots. Dancing. Smiling that infectious smile. Every video reminds you why he was the most entertaining footballer of his generation.

The Timeless Appeal

What’s remarkable about Ronaldinho’s TikTok success is that he barely talks about modern football. He’s not analyzing matches or commenting on current players. He’s just being himself, and that’s more than enough.

His average post gets 5-8 million views, with his most viral content hitting 15-20 million. People don’t just watch his videos—they share them. His engagement rate of 7.9% is phenomenal for someone who’s been retired since 2015.

Cross-Generational Appeal

Ronaldinho’s followers span generations. Older fans remember watching him at Barcelona. Younger fans discovered him through YouTube compilations and now follow him on TikTok. He’s one of the few retired players who’s actually growing his following rather than coasting on past glory.

6. Marcelo – 15 Million Followers

Club: Fluminense
TikTok Followers: 15,000,000
Age: 37 years old

Marcelo’s 15 million followers represent something beautiful: pure, unfiltered joy. The former Real Madrid left-back has turned his TikTok into a celebration of everything that makes football fun.

His content is exactly what you’d expect from Marcelo—skills, jokes, dancing, pranks on teammates, and infectious energy that makes you smile even if you’re having a terrible day. He posts frequently, even after leaving European football, because he genuinely seems to love it.

The Joy Factor

What separates Marcelo from other players is authenticity. You can tell he’s not doing this because some social media manager told him to. He’s doing it because he’s Marcelo and this is how he operates. That authenticity translates to a 6.8% engagement rate that punches above his follower count.

His most viral content involves skills and tricks with a football, but his personality-driven posts do incredibly well too. Fans feel like they know him personally, which is the holy grail of social media influence.

The Brazilian Pipeline

Marcelo represents the bridge between the old generation of Brazilian flair players and the new TikTok-native generation. He learned social media on the fly but adapted quickly. Now he’s teaching younger players at Fluminense how to build their own brands.

7. Zlatan Ibrahimovic – 11.3 Million Followers

Status: Retired
TikTok Followers: 11,300,000
Age: 44 years old

Zlatan having 11.3 million TikTok followers is the least surprising thing ever. The man is a walking meme generator, and his self-aware, larger-than-life persona translates perfectly to TikTok’s entertainment-first culture.

His content strategy is pure Zlatan: confidence bordering on arrogance, skills that shouldn’t be possible for someone his age, motivational content that’s actually just him talking about how great he is, and occasional glimpses of self-awareness that make it all work.

The Persona Is The Product

Zlatan doesn’t need to chase trends or collaborate with influencers. He IS the trend. When he posts, it’s an event. His engagement rate sits around 6.5%, which is solid for someone posting only 2-3 times per week.

What’s brilliant about his TikTok strategy is that it’s an extension of his entire career. He’s been building this persona for 20+ years, and now he’s monetizing it on the perfect platform. Every “Zlatan doesn’t do X, X does Zlatan” joke finds its perfect home on TikTok.

The Retirement Advantage

Being retired actually helps Zlatan’s TikTok game. He’s not bound by club PR restrictions. He can say whatever he wants, post whatever he wants, and be as controversial as he wants. That freedom translates to more authentic, engaging content.

8. Paulo Dybala – 10.4 Million Followers

Club: AS Roma
TikTok Followers: 10,400,000
Age: 31 years old

Paulo Dybala’s 10.4 million followers represent the solid middle tier of football’s TikTok hierarchy. He’s not dominating like Yamal or Neymar, but he’s built a respectable following through consistency.

His content is good but safe: training clips, match moments, sponsor content, family photos, and the occasional trend participation. Everything is polished and professional, which is both a strength and a weakness.

The Safe Strategy

Dybala hasn’t quite cracked the viral formula that younger players have mastered. His posts get solid engagement—typically 500K-1M likes—but they rarely explode into the stratosphere. His engagement rate sits around 5.8%, which is respectable but not spectacular.

The problem is predictability. Fans know exactly what they’re getting when they click on a Dybala TikTok. That’s fine for maintaining an existing audience, but it doesn’t create the FOMO that drives massive growth.

Room For Growth

Dybala’s TikTok presence feels like untapped potential. He’s got the personality, the skills, and the platform—he just needs to take more risks. If he started collaborating more aggressively and jumping on trends faster, he could easily hit 15-20M followers within a year.

9. James Rodriguez – 7.7 Million Followers

Club: Rayo Vallecano
TikTok Followers: 7,700,000
Age: 34 years old

James Rodriguez’s 7.7 million followers represent a career and social media resurgence. After years in the wilderness, his move to Rayo Vallecano has given him regular playing time, and he’s leveraging that into consistent TikTok growth.

His content strategy is smart and targeted: match highlights showing he’s still got world-class quality, skill showcases that remind people why he won the 2014 World Cup Golden Boot, and glimpses into his life off the pitch that keep Colombian fans obsessively engaged.

The Loyal Fanbase

What James has that many other players don’t is fiercely loyal Colombian support. His follower base is heavily concentrated in Colombia and Latin America, and these fans engage with literally everything he posts. His engagement rate hovers around 7%, which is impressive given his smaller follower count.

He’s growing steadily—about 400K new followers per month—which suggests his strategy is working. If he maintains his current form and keeps posting consistently, he could crack 10 million by mid-2026.

The Comeback Narrative

James’s TikTok success is intertwined with his career comeback. Fans love a redemption story, and he’s giving them one. Every match-winning performance becomes TikTok content. Every skill in training reminds people he’s still elite. It’s smart branding that’s paying dividends.

10. David Beckham – 7.5 Million Followers

Status: Retired
TikTok Followers: 7,500,000
Age: 50 years old

David Beckham cracking the top 10 with 7.5 million followers proves that global icon status transcends generations and platforms. The man retired from football in 2013, yet here he is, competing with active players for TikTok supremacy.

His content strategy is different from every other player on this list. It’s not about skills or match highlights—it’s about lifestyle, family, and carefully curated glimpses into the life of one of football’s most recognizable faces.

The Brand Machine

Beckham’s TikTok is an extension of his billion-dollar personal brand. Posts featuring his wife Victoria, their kids, his Inter Miami ownership, fashion collaborations, and yes, the occasional throwback to his playing days. Every post is professionally produced but maintains enough authenticity to avoid feeling corporate.

His engagement rate sits around 5.5%, which is lower than active players but impressive for someone who hasn’t kicked a ball professionally in over a decade. What Beckham offers is aspirational content—people follow him to see how global football royalty lives.

The Multi-Platform Strategy

What’s smart about Beckham’s approach is that TikTok is just one piece of a larger digital strategy. He’s got 87 million Instagram followers, massive YouTube presence, and his Netflix documentary brought him to a whole new generation. TikTok is where he converts younger fans who discovered him through streaming rather than watching him at United or Madrid.

His content doesn’t chase viral moments—it reinforces brand values. Family man. Style icon. Football legend. Business owner. Every post serves the larger narrative he’s built over 30 years in the public eye.

The Longevity Factor

Beckham proves that if your brand is strong enough, you don’t need to be relevant on the pitch to be relevant on social media. His 7.5M TikTok followers are made up of people who never saw him play live but recognize him as a cultural icon beyond football. That’s power that transcends sport.

What This Ranking Actually Tells Us

The TikTok hierarchy reveals several truths about modern football fandom that traditional media metrics miss completely.

Age Matters, But Not How You Think

Yamal’s dominance shows that young players who understand the platform natively have a massive advantage. But Neymar at 34 and Beckham at 50 prove that if you’re entertaining enough or iconic enough, age is irrelevant. It’s not about birth year—it’s about whether you get the platform culture.

Playing Level Isn’t Everything

Four retired players in the top 10 demolishes the assumption that you need to be actively competing at the highest level to dominate social media. Personality, legacy, and brand power can compete with—and sometimes beat—active careers at elite clubs.

Authenticity Beats Production Value

The most followed players aren’t posting the most polished content. They’re posting the most genuine content. Yamal’s raw training ground videos outperform professionally produced sponsor content every single time. TikTok rewards real over perfect.

Latin Flair Still Dominates

Five of the top ten players are Brazilian or Latin American. This isn’t coincidence—it’s culture. The Brazilian approach to football (joyful, expressive, personality-driven) is perfectly suited for TikTok’s entertainment-first algorithm.

Legacy Is Currency

Beckham’s inclusion proves that if you’ve built a strong enough brand over decades, you can convert that equity into digital following even years after retirement. The younger generation discovering legends through TikTok creates a bridge between eras that didn’t exist before.

Platform Comparison: TikTok vs. Instagram

For context, here’s how these same players perform on Instagram compared to TikTok:

Player Instagram Followers TikTok Followers Ratio
David Beckham 87,000,000 7,500,000 11.6:1
Neymar 224,000,000 35,400,000 6.3:1
Vinicius Jr. 51,000,000 29,500,000 1.7:1
Sergio Ramos 60,000,000 21,400,000 2.8:1

The gap shows TikTok is still growing for football content, but engagement rates tell a different story. TikTok posts regularly see 2-5x higher engagement per follower than Instagram posts. The algorithm is more democratic—you don’t need millions of followers to go viral.

Content Strategies That Actually Work

Based on analyzing these top performers, successful football TikTok accounts share specific characteristics that separate winners from also-rans.

Posting Frequency

The sweet spot is 3-5 times per week. Post less than twice weekly and your engagement drops 40-60%. Post more than daily and you risk audience fatigue. Consistency matters more than volume.

Video Length

15-45 seconds is the magic range. Shorter feels incomplete, longer loses attention. The algorithm rewards completion rate above everything else, so ending strong is crucial.

Content Mix

The winning formula: 40% football action (matches, training, skills), 30% personality/lifestyle (family, hobbies, behind-the-scenes), and 30% trending participation (sounds, challenges, duets). Deviate too far from this mix and you become either boring or inauthentic.

Collaboration Rate

Top accounts collaborate with other creators at least 2-3 times monthly. This cross-pollinates audiences and signals to the algorithm that you’re an active part of the platform community rather than just broadcasting.

Comment Engagement

Players who reply to fans see 30-40% higher engagement on subsequent posts. The algorithm notices when creators interact with their audience and rewards it with better distribution.

The Messi and Ronaldo Question

The obvious question: where are the two greatest players of this generation?

Cristiano Ronaldo’s TikTok Problem

Ronaldo has around 9.2 million TikTok followers—shockingly low given his 600M+ Instagram following. The ratio is absurd: roughly 65:1 Instagram to TikTok.

The problem is simple: he hasn’t embraced the platform’s culture. His posts are occasional and mostly promotional. He’s treating TikTok like Instagram, which doesn’t work. The platforms reward different content and different approaches.

His team clearly doesn’t understand that TikTok users want authenticity and entertainment, not polished brand partnerships. Until that changes, he’ll continue underperforming.

Messi’s Missed Opportunity

Messi has roughly 42 million TikTok followers, which sounds impressive until you realize he posts maybe 2-3 times per month with almost zero engagement with trends or TikTok-native content.

His strategy remains completely underdeveloped. He’s got the followers because he’s Messi, but his engagement rate is mediocre and his growth has stalled. If he actually committed to the platform—consistent posting, trend participation, collaboration—he could easily hit 100M followers.

Both legends prove that Instagram dominance doesn’t automatically translate to TikTok success. The platforms reward fundamentally different behaviors.

Future Predictions: Who’s Rising Fast?

Based on current growth trajectories, these players are positioned to break into the top 10 within the next 12 months:

Jude Bellingham

Currently approaching 15 million followers and gaining 500K+ monthly. The Real Madrid midfielder has personality, marketability, and growing understanding of TikTok culture. If he maintains this pace, he’ll crack 20M by late 2026.

Pedri

Strong growth among Barcelona fans, particularly in Spain and Latin America. His calm, humble persona is resonating with audiences tired of flashy content. Slow but steady growth suggests he’ll hit 12-15M by year-end.

Rodrygo

Real Madrid’s other Brazilian star is climbing rapidly. His content strategy mirrors Vini Jr.’s, which is smart. Currently at about 11M followers with 400K monthly growth.

Khvicha Kvaratskhelia

The Napoli winger is building international appeal beyond Italy. His explosive playing style translates well to short-form video, and he’s starting to understand how to leverage that. Could hit 8-10M by 2027.

The Business Side: What These Numbers Mean

TikTok followers translate directly to commercial value in ways that didn’t exist five years ago.

Sponsored Post Rates

Top-tier players (30M+ followers) command $200,000-500,000 per branded TikTok. Mid-tier players (10-30M) get $50,000-200,000. Even players with 5-10M followers can charge $20,000-50,000 per post.

That’s significant money for content that takes 30 minutes to create. Smart players are treating TikTok as a serious revenue stream rather than a hobby.

Brand Partnerships

Every major football sponsorship deal in 2026 includes TikTok deliverables as standard. Brands aren’t just buying jersey placement or Instagram posts—they’re buying access to TikTok audiences.

Players with strong TikTok presence can negotiate better overall deals because they’re bringing more value to the partnership. It’s no longer enough to be great on the pitch; you need to move the needle digitally too.

Transfer Market Impact

Social media following is increasingly factored into player valuations. Clubs recognize that signing a player with 30M TikTok followers brings millions in additional commercial revenue beyond their on-field contribution.

Yamal’s 38M followers aren’t just vanity metrics—they represent tens of millions in additional value for Barcelona and significant leverage in his next contract negotiation.

The Retired Players’ Advantage

One of the most interesting insights from this ranking is how well retired players perform. Four of the top ten—Ramos, Ronaldinho, Zlatan, and Beckham—no longer play professionally.

Freedom From Club Restrictions

Active players face PR guidelines, sponsor conflicts, and club image considerations. Retired players can post whatever they want, whenever they want. That creative freedom translates to more authentic, risky content that performs better algorithmically.

Nostalgia Is Powerful

TikTok’s algorithm doesn’t care when someone played—it cares about engagement. Videos of Ronaldinho doing skills in 2026 get just as many views as Vini Jr. scoring last week because nostalgia is its own form of entertainment.

More Time For Content

Active players are training daily, traveling for matches, managing recovery. Retired players can dedicate serious time to content creation, strategy, and audience engagement. That time investment shows in the quality and consistency of their output.

FAQ: Everything You Want to Know

Who is the most followed football player on TikTok in 2026?

Lamine Yamal leads with 38.2 million followers as of February 2026, surpassing Neymar who has 35.4 million. The Barcelona teenager has become TikTok’s biggest football star through authentic, Gen-Z focused content.

Why doesn’t Cristiano Ronaldo have more TikTok followers?

Despite having over 600 million Instagram followers, Ronaldo has only around 9.2 million TikTok followers because he hasn’t fully embraced the platform’s culture. His content strategy remains Instagram-focused, and he posts infrequently on TikTok with mostly promotional content rather than the authentic, trend-driven posts the algorithm rewards.

How many TikTok followers does Messi have?

Lionel Messi has approximately 42 million TikTok followers but doesn’t appear in the top 10 most-followed current analysis because his posting frequency is low and content is primarily promotional. He hasn’t optimized his strategy for TikTok’s unique algorithm and culture.

Do retired players really get more TikTok followers than active ones?

Yes, legacy matters enormously on TikTok. Ronaldinho (21.3M), Sergio Ramos (21.4M), Zlatan Ibrahimovic (11.3M), and David Beckham (7.5M) all rank in the top 10 despite being retired. Their nostalgic value and established personalities resonate strongly with the platform’s audience.

How much do footballers earn from TikTok?

Top-tier players with 30M+ followers can earn $200,000-500,000 per sponsored TikTok post. Players also earn through the TikTok Creator Fund (typically $20-40 per 1 million views) and brand partnership deals that now include TikTok deliverables as standard requirements.

Which country dominates football TikTok?

Brazil has the strongest presence with 5 players in the top 10 (Neymar, Vinicius Jr., Ronaldinho, Marcelo, and depending on classification, players with Brazilian heritage). The Brazilian football culture of flair and personality translates perfectly to TikTok’s entertainment-first approach.

How often should footballers post on TikTok?

The most successful accounts post 3-5 times per week. Analysis shows posting frequency directly correlates with follower growth and engagement rates. Players who post less than twice weekly see 40-60% lower engagement rates.

Why is Lamine Yamal so popular on TikTok?

Yamal understands Gen-Z content natively, posts consistently (4-5 times weekly), engages with trending sounds within hours, collaborates frequently, and shows authentic behind-the-scenes moments. His age (17) also means he grew up with TikTok and understands the platform instinctively in ways older players don’t.

Do TikTok followers affect transfer values?

Yes, increasingly so. Social media following is now factored into player valuations as clubs recognize the commercial value. A player with 30M TikTok followers can generate millions in additional sponsor revenue and jersey sales, making them more attractive to buying clubs.

What type of football content performs best on TikTok?

Celebration recreations average 5-15M views, skills in training get 3-8M views, behind-the-scenes locker room moments achieve 4-10M views, and collaborations with other players average 6-12M views. Promotional sponsor content and generic motivational quotes consistently underperform.

How does TikTok engagement compare to Instagram for footballers?

TikTok posts regularly see 2-5x higher engagement per follower than Instagram posts. While Instagram follower counts are typically 3-10x higher, TikTok’s algorithm promotes content to non-followers more aggressively, creating better viral potential and active engagement.

Can older players succeed on TikTok?

Absolutely. Ronaldinho (21.3M followers), Zlatan (11.3M), and David Beckham (7.5M) prove age isn’t a barrier if you have personality and understand what content resonates. However, younger players who grew up with the platform (like Yamal and Vini Jr.) generally have an advantage in understanding native TikTok culture.

Why is David Beckham still relevant on TikTok?

Beckham’s global icon status transcends generations. His 7.5M TikTok followers include younger fans who discovered him through Netflix documentaries and media coverage rather than watching him play. His carefully curated lifestyle content and billion-dollar brand keep him relevant across all platforms.

Final Thoughts

The TikTok rankings of February 2026 reveal a platform in transition. Young digital natives like Lamine Yamal are reshaping what it means to be a football superstar in the social media age, while legends like Neymar, Ronaldinho, and David Beckham prove that entertainment value and iconic status never go out of style.

What’s clear: TikTok isn’t just a sideshow anymore. It’s a crucial battleground for player branding, commercial value, and fan engagement. The players who master it aren’t just building follower counts—they’re building empires that will outlast their playing careers.

The next 12 months will be fascinating. Will Yamal maintain his lead as he continues to develop at Barcelona? Can Vini Jr. overtake Neymar to claim the number two spot? Will Messi and Ronaldo finally figure out TikTok, or will they cede this territory to the next generation?

And perhaps most intriguingly: as more retired legends discover the platform’s potential, will we see other icons from football’s past join Beckham, Ronaldinho, Ramos, and Zlatan in the top 10?

One thing’s certain: the game is changing, and these numbers prove it. TikTok has become as important to a footballer’s career as their performance on the pitch—and the players who understand that earliest are reaping the rewards.